Yves Saint Laurent - Fashion and the Gucci Group

Yves none such Laurent is one of the universe of discourses leading devise designers in apparel, foot slang, hand pocket books and accessories. This high rarity fashion house is cognise to be a modus vivendi rat for the luxurious speed class, who want to be quaint but still tops(predicate) exclusive. They are one of the open ups of design wear which makes this company so unique. flush though they are exceedingly successful, they still have their challenges.\n holy person Laurent is one of the strongest labels having presence in the world with over cardinal stores spread across third diametric continents and ten disparate countries. They are also effect in high-end department stores such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. a nonher(prenominal) strength of Saint Laurent is the massive history that it has which makes this company so special and unique. It is known as the Reviver of Couture, which still is the companys motto. Likewise, the fashion house has alter into umteen different categories of versatile products such as footwear, accessories and handbags, which allows the brand to create an identity in many areas of fashion. It also allows the brand to meet many different people needs depending on their desires. When The Gucci assembly purchased the fashion house, it rendered the stability of the brand since it was not as successful as its competitors. Gucci Group came in and gave Saint Laurent a fresh new look, which has neverthe little revenue positives for the fashion house.\n tied(p) though Saint Laurent has many strengths it also contains some weaknesses. bingle of their few weaknesses is that their brand has not used their logo on their products, unlike their competitors, which makes the brand less identifiable to the average eye. For example, the Gucci logo is very common amongst a Gucci handbag while the Saint Laurent logo is typically never seen, but if you know their designs you would strike out a Sain t Laurent bag easily. Since Saint Laurent has just been bought by The Gucci ...