Health Care Marketing Analysis

Health lot Marketing Analysis On November 1, 2011 Bon Secours Virginia is commit to liberal the St. Francis Watkins concentre in Chesterfield, Virginia. Marketing for the new knack consists of commercials, billboards, and bragging(a) posters in their sure facilities; allowing consumers to obtain information on the running(a) run and the exact location of the facility. The effect also affords current practicing physicians the opportunity to expand their customer base. Finally, the center entrust check ear Bon Secours in reaching more of its tar arse around market in an up-and-coming area. The Four Ps According to Berkowitz, an organization must develop a guide of intersectionion, determine the price customers are automatic to pay, identify what smear is most convenient for customers to purchase the product or penetration the service, and finally, promote the product to customers to let them turn in it is functional (Berkowitz, 2006, p. 4). Instead of offering a tangible product or good, the Watkins Centre offers medical services. The services offered by St.

Francis Watkins Centre allow: A freestanding 24/7 emergency section Diagnostic imaging including MRI, CT and X-Ray 100,000 square nibble physician medical office buildings Breast Center research lab Physical therapy and sports medicine services (Bon Secours Virginia, 2011) An other(a) service offered by the center is convenience. The Watkins Centre offers on-site diagnostic and imaging centers that will enable patients to have a productive one-stop experience (Bon Secours Virginia, 2011). T he center will also put forward faster resu! lts from tests and easier referrals to St. Francis health check Center. Pricing for services available at the center is not available. Many patients seen will have indemnification or other forms of payment. If not, Bon Secours offers a Care Card philanthropy program to dish uninsured patients with their bill. If uninsured patients are over the income limits to qualify for the Care Card Bon Secours also offers an...If you want to get a teeming essay, order it on our website: BestEssayCheap.com

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