Masterson Carpet Mills

Group Case Study for Masterton Carpet Mills, Inc. Definition of perplexity The Problem Masterton Carpet Mills must decide whether a change in distribution practices for fiscal 2001 is necessary. Company clear up: Masterton Carpet Mills, Inc. is a privately held manufacturer of a honorable line of medium to high-priced spread overing primarily for the residential segment. The company markets its products under the Masterton and Chesterton brand names. MCM currently distributes its line by seven outrage covering wholesalers located throughout the lineage in States (Kerin & Peterson, 2004). U.S. Carpet and Rug Industry: U.S. consumers and businesses spend rough $50 billion annually for floor coverings. The largest category of floor coveringsis cover and carpetings, followed by resilient coverings (vinyl), hardwood, ceramic tile, and laminates. The U.S. carpet and rug labor recorded gross revenue of $11.69 billion at ma nufacturer’s prices in 1999. Carpet and rug sell sales were estimated to be $17.9 billion. Industry sales are divided between “contract,” or commercial, sales for institutions and businesses and residential sales for phratry replacement carpets (Kerin & Peterson, 2004). Competitors: The U.S.

carpet and rug manufacture is undergoing a extent of consolidation begun in the mid-1980s. Mergers, acquisitions, and bankruptcies among manufacturers brought about by declining demand for carpet and rugs, excess manufacturing capacity, and narrowing profit margins reduced the number of carpet and ru g manufacturers from more than 300 in the m! id-1980s to about deoxycytidine monophosphate companies in primeval 2000. By 1999, it was estimated that 10 companies in the industry produced 91 percentage of carpet and rug sales in the United States. lead companies: Shaw Industry, Mohawk Industries, and Beaulieu of America accounted for about 85 percent of U.S. residential carpet and rug sales. The U.S. industry sales leader is Shaw Industries, with 1999 sales of...If you want to get a plenteous essay, order it on our website: BestEssayCheap.com

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