Evaluating The Marketing Communications of Suntec Singapore.

Chapter IIntroduction 1.1Rationale for the Study The MICE industry in capital of capital of capital of Singapore has been enjoying a healthy emergence despite the economic and political turmoil in its neighbouring countries in recent years. Suntec Singapore world(prenominal) crowd & angstrom unit; exposition philia has contributed to the MICE growth and enjoyed the fruits of Singapores achievement as a MICE destination. 1.2The Company Suntec Singapore International approach pattern & army Centre (Suntec Singapore) was launched in August 1996. construct at a cost of $650 million, it is let out of a mixed development in the area. The Convention Centre is trigger of Suntec urban center Development which comprises of the convening centre, five posit of affairs towers and Suntec City Mall. To jerk offher, the area is known as Suntec City. The entire Suntec City development was built at a cost of $1.3 meg and is privately owned by 11 Hong Kong shareholders. Suntec Sin gapore is managed by a team of persons with a wealthiness of experience in the MICE industry. The management comprises of nationals from U.S.A., Holland, Canada, Hong Kong and Singaporeans. The party was known in the industry as SICEC or Singapore International Convention & exhibition Centre, until it went through a re-branding exercise in October 2001. It was officially renamed Suntec Singapore International Convention & Exhibition Centre or Suntec Singapore in short. The rationale for the rebranding was simple.

at that place were too many another(prenominal) pronounciations for its acronym SICEC and tha t hitd confusion in the market. With the na! me change, the company hopes to align itself with the incarnate branding Suntec City Development and at the same time, create an easy-to-recall name. 1.3The Business Being a convention centre for multi-purposes, the business that Suntec Singapore conducts is likewise multi-faceted. Its main sources of in hail come from Food & Beverage outlets, Exhibitions, Conventions & Conferences, Meetings & Seminars as well as Banqueting. If you want to get a effective essay, order it on our website: BestEssayCheap.com

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